The technology has come a long way from the days when there were a countable number of video cameras in the neighborhood, to the current streaming of video in real time and the creation of video phones or other devices. This revolutionized marketing trends and this way of attracting customers is now impossible to ignore.
Well, if you haven’t piqued your interest in online video marketing yet, you should take another look at these numbers and let their meaning get to the heart of the matter. Video marketing is huge!
There are many social media and B2B Video Marketing Agency that allow users to upload videos like Facebook, YouTube, Instagram, and many more. This opens up many opportunities for those looking to market their services and products in order to reach a wide audience of potential buyers of what is being offered.
It’s as if the video platform has brought your clients together in one place for you, and all you have to do is claim them! What could be easier? Any marketer who does not use video marketing is doing a lot more work than he should and is almost certainly getting worse results than he should.
Search engine rankings
Video marketing diversifies your content, which is good for search engine rankings, especially if that video content is tagged correctly. The algorithms used to rank sites by search engines treat a variety of content as an advantage, so your overall ranking will increase if you add videos to your online text marketing campaigns. Higher rank means more traffic, and more traffic can easily lead to more sales and profits.
Videos have a powerful impact that no other medium has. The immediacy of what you are seeing makes the message have a stronger impact on the viewer and they are more likely to take the actions that the marketer wants the viewer to take.
Most people are largely guided by visual cues, which is why marketing video hits these shows right away. People perceive videos as something they can easily relate to because they see a real person communicating with them. In addition to spoken words, the non-verbal aspects of communication send a very powerful message to viewers. The audiovisual media used seal the marketer’s message.
Video marketing is driving the wave of television marketing that audiences are used to. Psychologically, we are more open to what we are used to, which is why video is like a television show. This makes it more enjoyable for viewers.